Lines are shifting

Innovation and New Services

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Innovation and digitalization go hand in hand, to the point that it is difficult to know whether it is the digitalization of our society that drives innovation or the other way around. In any event, ambitious companies must adapt rapidly in order to transform major challenges into sustainable change.

Launch of new services

Within the company, innovation usually starts with the intention of making a new value proposition, which may or may not be a significant break from the current situation. This new proposition will have an impact on the business model in terms of both cost structure and revenue structure. Niji can assist its customers at each key stage of the launch of an innovative service.

Proposing innovative approaches

At Niji, innovation does not consist of new functionalities but a new way of thinking. We design new services using innovative approaches. Such is the case with “design feeling”, a proprietary methodology placing users’ emotions at the heart of new experiences.