Why OcéoNiji ?

In autumn 2005, Niji decided to commit itself into a sailing and racing project called Oceoniji. Based on ownership of our racing and cruising sailboat, this program supports:

• our racing commitments:  we participate in a series of official sailing regattas;

• our communication strategy : each of our participation to regattas bring Niji’s brand up. We also offer our customers, journalists or students the opportunity to experience a regatta or a cruise;
• our team building sessions;
• our leisure ! A cruise program enables employees to enjoy sailing during the summer.

          
Why sailing?

Many reasons drove Niji to make human and financial investments into Oceoniji:

• our business was founded in Bretagne, a region worldwide known for its strong sailing tradition
• An ever increasing sailing passion among Niji’s staff ;
• our management was highly involved in this project.

Sailing demands also strong moral values which matters for Niji in the professional environment. Sailing and business share true human values suchs as:

• team spirit and team work based on mutual respect;
• open-mindedness and willingness to share experience between high skilled sailors and people who have never set foot on a sailboat;
• individual and collective responsibilities;
• communication and synchronization enabling a fast adaptation to a changing environment.

Our ship

Niji owns a X37, a fast cruiser from the X-yacht Danish shipyard. Simply named Niji, offering high performance and high quality interior, this sporty yet elegant yacht perfectly fits our racing and cruising ambitions.